TOPS Helps Decipher Food Marketing Gimmicks

Supermarket shelves abound with "value-added" foods, offering innovative twists on traditional products. Cereals that make you lose weight, yogurt that eases digestion, and chocolate calcium chews that replace milk - the options can seem endless and overwhelming. The difficulty with value-added foods is that, much of the time, they actually aren't all that valuable, according to TOPS Club, Inc. (Take Off Pounds Sensibly), the nonprofit weight-loss support organization...

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